“Thank you for calling Normand | Higham, how may we help you?”

The Wall Street Journal recently published an opinion piece by Stephen Moore entitled “Press 9 for More Options.” In the article, Moore vents about his (bad) experiences with automated phone customer service machines and calls on readers to join him in a boycott of companies who fail to connect you to a “live person within two minutes on the phone.”

We feel that Moore’s complaints mirror those of an increasingly large population of consumers. As companies find more creative and technological ways to increase profits, consumers are beginning to get fed up with the impersonal interactions. As Moore states, automated robot call centers “rub salt in the wounds with the intermittent ‘your call is important to us,’ or ‘you’re a valued customer,’ and ‘we apologize for the inconvenience.’”

At Normand | Higham, we take great pride in our customer service. Even many law firms these days are starting to use robot receptionist programs, but this is something we will never do. When you call us, the phone is always answered by a dedicated staff person. We value our clients’ time and will always go the extra mile to ensure that they feel as important as they should.

Don’t forget, it is always free to call and speak with us. If we ever sound robotic, it must be time for another cup of coffee.

Articles contained here are not intended to provide legal advice, only providing general information. We encourage individuals to consult with an attorney regarding individual circumstances.